Tüm pazarlamacılar ve web sitesi sahiplerinin bildiği gibi, içerik çevrimiçi dünyadaki her şeydir, ancak yazılı sözün etkili olduğu günler geride kaldı. Video içeriği, günümüzde içeriğin en etkili ve güçlü biçimidir.

İnsanların, düz metin bloklarından ziyade videoları paylaşma olasılığı istatistiksel olarak daha yüksektir. Bunun temel nedenlerinden biri, çoğu insanın internete telefonlarından ve tabletlerinden erişiyor olmasıdır.

Bu düşünceyle, şirketiniz, hizmetleriniz veya ürünleriniz için bir sonraki pazarlama stratejisinin bir parçası olarak videoları kullanmayı düşünüyor olabilirsiniz. Ancak tecrübeniz yoksa profesyonel bir video prodüksiyon firması ile çalışmakta fayda vardır.

İşletmenizin başarı için ihtiyaç duyduğu video içeriğini oluşturmanıza ve yayınlamanıza yardımcı olabilecek video prodüksiyon hizmeti aramadan önce kendinize sormanız gereken şey şudur:

Video prodüksiyon süreci nedir?

Kurumsal bir video ajansı ile anlaşmadan önce video prodüksiyon sürecini anlamak çok önemlidir. Bu işleri yapanların sadece senaryo yazdıklarını, video çekimlerini filme aldıklarını ve ardından hepsini birlikte kurguladıklarını düşünüyor olabilirsiniz. Teknik olarak yaptıkları bu olsa da, yapılan iş bundan çok daha fazlasıdır.

Video Prodüksiyon Hizmet Türleri

Prodüksiyon sürecine daha yakından bakmadan önce, iki farklı türde video prodüksiyon hizmeti olduğunu belirtmek önemlidir.

• Teknik Video Prodüksiyon Hizmeti
• Tam Hizmetli Video Prodüksiyon Hizmeti

Teknik Video Prodüksiyon

Teknik bir video prodüksiyon hizmetinde neler yapılır? Temel olarak işlerin teknik yönüne odaklanılan bir video prodüksiyon hizmetidir. Örneğin, videoların çekim kısmını hallettiniz, ancak tüm düzenleme ve post prodüksiyonu yapmak istemiyorsanız, teknik prodüksiyonu sizin için yapacaklardır. İşlerin çok teknik bir şey olmasına da gerek yok. Hazır bir videonuz varsa, yayına hazır hale getirilmesi ve yüklenmesi de bu hizmete dahildir.

Tam Hizmet Video Prodüksiyon

Teknik video prodüksiyonun ne olduğundan bahsettik, peki fark nedir ve tam hizmet veren video prodüksiyon hizmetinde neler yapılır? Tam hizmet prodüksiyon hizmeti videonuzun oluşturulmasıyla ilgili her şeyi halleder.

Bu hizmetler sadece çekim ve düzenleme anlamına gelmez, aynı zamanda strateji oluşturma, yaratıcı mesaj geliştirme, storyboard ve senaryo yazımı, çekim yerleri bulma, rezervasyon yapma, yani hizmet için gerekli tüm yeteneklere sahip olmaları anlamına gelir.

İçeriğin üretimi tamamlandıktan sonra, tüm post prodüksiyonla ilgilenilir ve iş bitmiş halde size teslim edilir. Video prodüksiyon sürecindeki tüm güçlükleri ve stresi ortadan kaldırmak ve işleri olabildiğince kolaylaştırmak hizmeti sağlayanın işidir.

Video Prodüksiyon Sürecini

Basit bir işlem gibi görünse de sadece kayıt düğmesine basmak ve çekim yapmaktan bahsetmiyoruz, video prodüksiyonunda daha fazla yapılacak iş var.   Video prodüksiyonları bütçe, harcanan çaba, zaman çizelgesi, içerik ve stil açısından farklılık gösterecek olsa da, tüm video prodüksiyonlarının üç temel aşaması vardır:

• Pro-Prodüksiyon aşaması
• Üretim Aşaması
• Üretim Sonrası Aşama

Üretim öncesi

Bu aşama, video prodüksiyon şirketinin videonuzu hazırlarken ilk yaptığı şeydir. Video prodüksiyon süreci plan yapmayı, araştırmayı, problem çözmeyi ve organizasyonu içerir.

Üretme

Tüm planlama ve hazırlıklar tamamlandıktan ve her şey yerine getirildikten sonra, video prodüksiyon hizmetinde yapılacak bir sonraki şey, videonuzun çekimi ve oluşturulmasıdır. Hangi videoyu aradığınıza bağlı olarak, bu aşamada storyboard’lar, konsept ve strateji hayata geçirilir. Tüm ham görüntüler, animasyonlar, röportajlar ve görselleştirmeler yakalanır.

Video prodüksiyon hizmetinin bu aşamasında yapılan fiziksel şeylerden bazıları aşağıdakiler gibi teknik şeylerdir:

• Tüm video, ışık ve ses ekipmanlarının kurulumu
• Gerekli görüşmeleri yapmak
• Animasyon dizileri oluşturmak
• Seslendirmeleri kaydetmek
• Videonun hikayesini desteklemek için gerekli bir ek özellik olan ve B-Roll olarak bilinen şeyin yakalanması.

Post prodüksiyon

Üretim tamamlandıktan sonra sıra post prodüksiyon aşamasına gelir. Bu aşama, bir video prodüksiyon hizmetinde nihai sonucu almak için her şeyin bir araya geldiği aşamadır.

Post prodüksiyon aşamasında ham görüntüleri kırpmak ve düzenlemekten daha fazlası vardır. Sürecin bu bölümünde, yapımcı kaydedilen görüntüleri izler ve yapılan tüm röportaj / dialogların analizini yapar. Daha sonra hikaye bir araya getirilir ve ardından her şeyin sorunsuz ve uyumlu bir şekilde çalıştığından emin olmak için editörün becerilerine ihtiyaç duyulur.

Şirketinizi genel olarak tanıtmak veya belirli bir hizmet veya ürünü pazarlamak için videolar kendiniz hazırlamayı planlamış olabilirsiniz. Videolarınızın prodüksiyonunu kendiniz halletmek övgüye değer ve takdire şayan olsa da, uzun vadede en iyi karar olmayabilir.

Etkili ve profesyonel bir video arıyorsanız profesyonellere ihtiyacınız vardır

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